Identity created for the soon-to-open Whitney Hotel in Beacon Hill. The visual narrative of our character "Mr. Whitney" was created based off of brand strategy research by Monique Gramas that uncovered Henry Melville Whitney as a historic owner of the property at one point in time. An eclectic system of logotypes, illustrated icons and a monogrammed crest pull from the quirky charm and historic elegance of the property's Charles Street and Beacon Hill surroundings.