INBOUND is HubSpot's largest annual event. The purpose of INBOUND is to provide the inspiration, education, and connections attendees need to transform their businesses. Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, attendees learn how the INBOUND experience is truly remarkable. Past keynote speakers include Aziz Ansari, Seth Godin, Marc Maron, and Sophia Amoruso as well as entertainment including Amy Schumer, Janelle Monet, and One Republic. In 2015, INBOUND hosted over 14,000 attendees from across the globe.
Each year, as a member of HubSpot's creative team, it is my responsibility to help plan the look and feel of the overall branding and how it's applied to every part of the event including large and small scale print materials, on screen images and video bumpers, wayfinding signage, and the overall physical experience.
Some of my favorite projects from this past year's event included a print passport that was awarded only to "super fans" who proved their super-ness through social media contests, the attendee booklet that each of our 14,000+ attendees received, as well as lunch tickets attendees used to buy from food trucks each afternoon.
Sticker designs by Tyler Littwin. Photography by Zach Wolf.