Grow with HubSpot is a traveling event series that teaches marketers how to use inbound marketing to help their businesses achieve remarkable growth through the use of HubSpot software.
I worked with the Grow with HubSpot team to create branding for the event series. The team wanted to use the standard HubSpot logo to increase brand awareness but add an additional element to represent the theme of growth and forward motion that the event is based around. The use of triangles creates the arrow within the logo as well as a supporting pattern for use on signage, banners, and name badges.